Do you know that your favorite pair of yoga pants can cause much discomfort, uneasiness & skin chaffing as they are manufactured using uber-cheap synthetic fibers like spandex, lycra and elastane which are non-breathable and poor moisture absorbers?
Replace you pre-workout protein shake with a glass of global super food Sattu Drink which is light, easily digestible and provides instant energy
Do you know that your trustworthy painkiller might be causing greater harm than relief? A throbbing forehead is not similar to a shooting pain around your temple. Different types of headaches calls for distinct remedies? Ayurveda classifies headaches based on specific imbalances suffered by an individual.
Atharvan Life is an interactive digital platform which is designed to tap into the rich history of Ayurveda, bringing forward the time tested repository of ancient healthcare systems to the new generation consumers. While consumers are increasingly turning to Ayurveda and alternative science for strengthening bodily functions and bolstering immunity system, the social media is being beleaguered by myths, widespread beliefs and false claims about Ayurveda, Naturopathy and Yoga that have their roots in ancient India. At times the information furnished by unverified sources are misleading, deceptive and ambiguous and can be detrimental to one’s health if not ratified by expert practitioners. Ayurveda, Yog and Naturopathy which are well defined separate streams of practice are often tagged as similar rituals. While the internet provides easy access to limitless knowledge one should steer clear of such widespread misinformation by verifying sources. Brainchild of Roopashree Sharma, a qualified Yoga trainer and a Naturopathy enthusiast, Atharvan Life is a unique forum created to enhance one’s health and well-being through the healing power of Ayurveda, Yog and Naturopathy. Applying verified well-researched means from authentic manuscripts, the website boasts of an indispensable resource of features, write-ups, home-grown remedies,
myth busters, fact finders and age-old health care techniques presented through the lens of Ayurveda. By infusing the ancient wisdom, traditional wellness along with the best practices in a regenerative world, the brand intends to create a flourishing global community advocating wellbeing for body, mind and spirit thus vanquishing falsified claims and misinformation around Ayurveda.
Besides knowledge sharing Atharvan Life houses a portfolio of internationally acclaimed premium wellness and personal care products like Spa Ceylon, a luxurious Ceylonese Ayurveda personal care brand from Sri Lanka; pioneering plant based organic food brand Nutiva, renowned for world’s most nourishing superfoods – the Nutiva Organic Virgin Coconut Oil; Langnese Honey, a high quality and most popular pure bee honey from Germany, Plantation Blackstrap Molasses a natural sweetener rich in Vitamins, Minerals from New Jersey. The health conscious netizens, the wellness fanatics, the beauty and skincare enthusiasts now have much to rejoice as they can shop from hand-picked brands by Atharvan Life a wellness forum gearing up to become a growing, engaging and connected community.
indian sage 
SPA CEYLON – DIWALI
Commenting on the launch Roopashree Sharma, Founder Atharvan Life said “We aim to produce public awareness around the ancient wellness repository for evidence-based practices of Ayurveda, Yog and Naturopathy that have been the keystone of wellness in India for generations. This will in turn drive acceptance, mobilize the audience, generating confidence in ancient medicine science thus creating a universal acceptance.”
Ayurveda offers a rich and dynamic body of knowledge that provides comprehensive lifestyle management and supports holistic wellness on a deep level. With its roots dating back over five thousand years, Ayurveda seeks to attain a harmony between the distinctive behavior of an individual with the natural rhythms of our world. It is about utilizing one’s knowledge on nutrition, medicine, time-tested therapies and sensory experiences to create and maintain vitality, longevity and well-being in all areas of life. In recent times consumer’s growing angst against the side effects of synthetic products along with the debilitating effects of the ongoing pandemic have led to an amplified demand for traditional alternative products and medicines which ensures good health and strong & resilient immune system. In fact, the Ayurvedic market in India is expected to reach INR 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of 16.06%.
Atharvan Life’s vision is to be a legitimate platform emphasizing holistic wellness, advocating preventive healthcare while dissipating false information surrounding Ayurveda thus help people from all walks of life survive a hectic lifestyle.
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